Limited Time Offer: Get Certified In The Art of Storytelling  For 82% Off!

New Training Reveals..
"The Most Potent Form of Persuasion Which Indirectly Captivates & Influences Others to Act, Follow, and Buy"
Discover the Persuasive Storytelling Tactics that Generate Genuine Excitement Around Everything You Say And Have People Hanging On To Your Every Word!
From The Desk of Paul Mascetta, NY

Dear Friend,

If you want a fast, sure-fire way of persuading people … in any situation…without sounding sleazy or manipulative by simply making a few small tweaks to the way you already speak… then this is going to be the most important message you ever read.

Because what you’ll see is a proven and 100% guaranteed way of taking any message and have it resonate so deeply,  that it will make people happily comply.

And it:
  • Works if you're trying to pitch an idea.  
  • Works if you’re trying to brand yourself.
  • Works in corporate America (trying to get a job, promotion or command peers)
  •  Works if you just want to be popular or influential.
  •  Works in both business and social settings.
  •  Could even work in a hostage situation (don't quote me on that).
Hell, you could even use this strategy at a funeral and people would be ok with it.

Best part of all…

And I’m going to prove it to you without you risking a dime. 

Here’s what this is all about:

In 2003 I flipped my car over on the highway and nearly killed myself.

I fell asleep behind the wheel and I woke up to my car bouncing off the divider to my left (the one that stops you from hitting the cars on the other side).

When I woke up I had lost control of the car and was headed toward the divider on the right side which was there to prevent cars from dropping over the 1 story elevated highway.

As I saw the wall coming closer I sincerely thought the car was gonna go over.

“This is it” I thought “this is how my life is going to end”.

Then I hit the wall and my car flipped.

People ask me what it felt like.

Imagine being on a wooden roller coaster with loops that goes upside down and getting smacked with a baseball bat throughout the entire ride.

That’s what it felt like.

There I was laying on the side of the highway, the CDs were in the middle of the highway getting trampled by cars flying by.

I can vividly remember the smell of something burning. I think it was rubber but who knows?

I thought the car was gonna explode.

The car was upside down and the driver side window was completely shattered so I crawled out.

Another driver who had seen the crash ran over to me and said: 

"OMG I can't believe you're alive!"

Neither could the doctors who operated on my broken hip.

They said I was damn lucky that the crash wasn't fatal.

I was hospitalized for 2 weeks and spent over 3 months in physical therapy learning to walk again.

At time I was in between jobs and no medical insurance.

When I got out of the hospital I had NOTHING.

No job.

No money.

And tons of medical bills.

I literally had to start over from scratch.

When you're that close to losing it all you realize a few things.

First, you realize that tomorrow isn't promised and life can end at any moment so you get your priorities in order and start doing what makes you happy.

I was only 23 so I wasn't exactly sure what that was.

But I knew what made me curious.

And that was the psychology behind what makes people say "yes".

You see, the only thing I had really ever been "ok" at was selling.

And it wasn't because I knew how to overcome every objection or how to follow up with the prospect.

It was because I knew how to connect with people.  

I was curious to see if there was a logical explanation for this "connectedness" I was able to form.

I started studying the greatest influencers and communicators of our time.

I studied people like Winston Churchill, Abraham Lincoln, Henry Ford and Martin Luther King Jr. among many others.

They all had something in common (more about that in a second).

But there was one man who fascinated me more than anyone.

His name was Tony Robbins.

You've probably heard of him.

Tony's teachings about building relationships really resonated with me.

And so did his stuff about finding your true purpose and potential.

But here's the thing.

The stuff that Tony was teaching wasn't necessarily new.

But the way he was teaching it was.

You see, Tony knew that just simply regurgitating everything that everyone who came before him said wouldn't work.

So he did something different.

He told stories.

And it was those stories that captivated me and caught my attention.

My guess is that it also has something to do with the fact that he’s probably the most successful self improvement trainer in the world.

Tony must have known that..
The Human Mind Is Hard Wired For Stories

Storytelling is the oldest form of verbal communication.


In primitive times when someone wanted to explain or teach someone else how to do something, they told a story.

For example, if a man figured out a better way to hunt, he told the story of how he was sitting in the woods and suddenly he came up with the idea of setting a trap instead of using a spear to catch his prey.

This fascination we have for stories never left us.

It's the reason why Hollywood movies generate billions of dollars each year.

Something magical happens when we hear a good story.

We immediately transport ourselves into the shoes of the main character...just like we do when watching a movie.

And that's what makes storytelling so powerful when it comes to persuasive communication.

Just as it did for Tony, storytelling gives you a cloak to wrap your presentation in so that the target or subject becomes engaged and genuinely interested instead of being bored or resistant.
My First Introduction To A Master Storyteller (And Closer)
Once I was able to walk again I joined a gym since I had nothing else to do I became a fixture in the place and eventually got a job there.

It was there that I met "The Magician".

We called him that because he could magically make anyone join the gym. 

No money? 

Didn’t matter. 

Needed to talk to their spouse? 

Didn’t matter.

Needed to think about it? 

Didn’t matter. 

In fact one day a woman from a non-profit organization came in looking for donations for some cause. 

She was overweight. 

He sold her a membership and $2500 worth of personal training. 

Truth is he could make anyone do just about anything. 

And here’s the thing… 

In every single case these people were happy. 

They loved the magician and were grateful for his help. 

Imagine that… 

Selling someone something and having them feel like they owe you something. 

What a concept. 

His real name was Noah and he was the sales manager of the place. 

I came to find out later that he’d previously owned five clubs of his own and sold them for a few million dollars. 

He was now a consultant who got paid enormous amounts of money to come into an 
existing business and turn it around using his secret strategies. 

Part of his role was sales management. 

Anyway.. 

When I first started there I had a difficult time overcoming objections. 

For example when someone would say "I need to talk to my wife before joining", I said "OK here's my card". 

The magician would look at me as if I was crazy. 

"Paul, you do realize that you get paid mostly on commission right?”

"Yes but I don't wanna be pushy." I told him. "I feel weird trying to sell. And because of that I can't sell". 

That's when he shared something with me that I'll never forget. 

Listen up because this important.

He told me that the issue wasn't that I couldn't sell but that I couldn't persuade. 

And the big difference is that when you use sales tactics, you force the customer to buy your stuff. 

When you use persuasion, the customer wants to buy your stuff. 

Then it's just a matter of providing it to them. 

And this guy was living proof of this. 

Day in and day out I watched him effortlessly persuade people to join.

Even the most resistant people. 

That’s why we called him the Magician.

But here's what's interesting.

Most of the time, it wasn't a new sales technique or closing method that got him the sale.


That's when I realized that there must be something to storytelling if both Tony and the Magician were using it.

Turns out I was right.
 The World's Top Marketer's Use Storytelling As Their Secret Weapon 
That's right.

As I dug deeper and deeper I discovered that the world's top organizations use storytelling.

In today's world they include:
  • AirBnB
  • Spotify
  • ​Google
  • ​Zillow
  • Apple
These companies aren't stupid.

They know that simply spewing out data, features and benefits pales in comparison to wrapping the customer up in an engaging, gripping and memorable story.
 The $500,000 Story That Changed My Life
In 2004 I took on a new role as a copywriter and got my first gig.

It was for a product on - of all things - Astral Projection.

In case you don't know, Astral Projection is when you leave your body in the physical form and fly around to different dimensions.

It's pretty "out there" to say the least.

There I was a 24 year old guy from Brooklyn sitting in my one bedroom apartment trusted with the task of writing a sales letter about something I knew nothing about and had no interest in.

I used all the tricks and tips I'd learned in all the top marketing and sales books.

The copy I wrote generated a few thousand dollars.

The client wasn't impressed.

I asked if I could have another week to come up with a different angle.

And for 5 days I scratched my head in frustration.

Then I asked myself a question: "What would the Magician do?"

The answer was the same exact thing Tony Robbins would've done.

In fact, it's the same thing all of those great communicators of the world I studied would've done...

Tell a good story.

So I decided to slightly change the sales copy and add a story.

That same exact letter with a story brought in $500k in just a few days and millions after that.

That single letter changed my life.

Not only did it make my client and I a boat load of money but it solidified my position as a top copywriter and landed me tons of clients.

Since then I've written over 100 sales letters that have gone on to produce millions for my clients .

Guess what? 


Just like the one you just read on this page.

And now I'm ready to share the exact formula I use to create powerful, engaging stories  that make people buy whatever you're offering .

Introducing...
The Storytelling Blueprint ™   Training Course 
(Includes Certification)
The Complete Training Course to Incorporating Storytelling Into Any Creative Endeavor,  Presentation, Marketing Effort or Business Without Coming Off as “Salesy,” Pushy, or Cliché!
Training Includes 10 video modules, 10 audio modules, PDF and Certification Exam
List Price $197 Today's Price $37 (Instant 82% Discount)
Here’s Just a Bit of What You’re About to Learn Inside The Storytelling Blueprint ™ …
  • How story structure can become your most powerful asset by copying the “core confidence” trick the best business leaders in the world use to inspire audiences to act…
  • Research-proven and real-world tested techniques you can use to inspire action in anyone simply by integrating a great story into your presentation
  • 6+ ways you can make anyone share your stories and make your stories visible so they organically spread with no marketing expense…
  •  How to make anyone share their desires and deepest fears about what your marketing and how to easily influence them
  •  The “AH-HA Moment” secret to great storytelling you can’t miss. Using this secret will allow you to inspire others to think greater than themselves and move subconsciously toward action…
  •  25+ ways stories help businesses and how to create the substance-based stories that trigger subconscious actions practically programmed into the minds of your audience at a young age…
  •  All the knowledge you need to build great stories to share online, in-person, over the phone, in your marketing materials, and more…
  •  PLUS so much more is packed inside this 10 module lesson series on how to incorporate great storytelling into your business!
In Module 1 - Storytelling 101,
You’ll Discover How Stories Help
Your Business as You Learn…
  • One innovative storytelling technique you’ll use to solve complex problems in your business. This immediately applicable storytelling skillset will allow you to drastically improve communication inside and outside of your business…
  •  What really makes a story (HINT: It’s not what you think). You’ll learn the core story components essential for a commanding audience and triggering key persuasive emotions…Great for presenters, writers, and on-stage personalities
  •  Critical plot techniques and a complete discussion of “the hero’s battle” and how framing that battle can make or break your ability to persuade…
  •  12+ physical characteristics and cues of an engaged audience. When people are truly listening, you’ll look out for these behavioral characteristics and realize you’ve “won” the persuasive battle…
  •  The research-proven fact that 95% of people make decisions subconsciously and how you can tap into the subconscious and create an internal dialog capable of promoting your argument, offer, product or service…
  •  Left Brain Vs. Right Brain – It’s likely you already know the difference but do you understand the 7+ psychological storytelling triggers that bypass the logical side of the brain that says “no” and engages the creative side that’s begging to buy?
  •  One subtle lie everyone tells you about “facts” and the shocking psychology-backed trick you’ll use to present findings that bypass your customers’ desire to discuss “facts” and instead urges them to buy…
In Module 2 - Business Storytelling 101, 
You’ll Discover…
  • 20 reasons well-crafted stories work, even if they are 100% fictional, and how you can add incredible value to your products and services through effective storytelling…
  • How to frame your offer as credible, believable, and (most importantly) valuable to your audience and more, but not just from the perspective of price. You’ll learn how to create priceless emotional value for your audience…
  • Quick communication secrets essential for framing, introducing, or closing offers. You’ll learn 15+ quick tricks you can use to spark the “I’m interested” mindset of anyone, anywhere…
  •  How to use “problem solving stories” to create a perception of innovation, creativity, and believable teamwork within your business that clients will basically beg to be a part of…
  •  Making stories “stick” in the minds of your prospects and the shockingly simple yet frequently mishandled technique you’ll use to bypass prospect consciousness and create “can’t stop thinking about it” thoughts that drive purchase decisions…
  •  Using storytelling to craft an unforgettable USP and why having a Unique Selling Proposition that’s truly unique actually matters no matter what industry, niche, or vertical your business is in…
In Module 3 - A Story vs. Everything Else,
 Learn How to Create Stories that “Sell Without Being Sleazy” 
  • Storytelling Vs. Information Telling – What is the difference anyway? You’ll unlock the 12+ vital elements that transform your informational content into compelling, can’t stop thinking about it storytelling…
  • 5 key components of storytelling, how to integrate them into business, and how to use them to improve prospect, customer, and even employee relationships…
  • 9 narrative forms you think are stories but actually aren’t. You can try to use these, but they rarely to work. They look like stories, but they don’t trigger the same “selling without the hype” style you need to use with your prospects…
  •  How you can flip the 9 narrative forms you should never ever use around to actually make them work (but BE CAREFUL because this is an advanced technique you can’t proceed with unless you read chapter 3 first) …
  •  The truth about testimonials, when you should use them, what they really are and how to effectively integrate them into your business and your message…
  •  What case-studies really tell your audience about your business, products, and services and one hard-to-avoid mistake involving testimonials and case studies you’re likely to make…
In Module 4 - Story Mechanics, 
You'll Begin Crafting a Killer Story
  • Why creating a theme for your story is essential and a simple strategy for creating 2-3 top themes sure to resonate with your audience…
  • A clear-cut process for discovering what your audience needs to believe in order to take action and how to break-down their beliefs into story tenets that inspire action…
  • The secret to creating a protagonist for your story who your audience connects with, how to tap into their beliefs, emotional pain, problems and more, and how to frame your story so they know you can help…
  •  Why you should absolutely never use the word “story” in your story (PLUS how to get around it when people start suspecting you are using the undeniable power of story to persuade)…
  • Understanding problem, plot, and narrative arch and the role each element of story structure plays when it comes to presenting a narrative designed to sell without being “pushy” to your audience…
  • How to create a detailed outline and the set of step-by-step instructions you’ll follow to go from “blank page” to complete oral or written presentation in no time…
  •  Brainstorming 101 – Coming up with ideas, understanding your key message, and realizing how to blend your message into the needs, wants, and goals of your audience…
  • The 2 step outlining process that guarantees you don’t miss any of the sensory details, facts, or interesting information your audience will beg to hear PLUS how to avoid the “side paths” that frequently turn people away from your message…
  • Tightening up your story and the 3-step process you’ll use to guarantee your message is ready for your audience…
In Module 5 - Storytelling Techniques, 
You’ll Learn 17+ Must-Know Storytelling Techniques Including…
  • “The 30 Second Rule” and what it means for capturing and maintaining audience attention (you’ll learn how to start a story the right way each and every time)…
  • How to start a story with a story and the number 1 mistake most presenters make (HINT: It has to do with introductions)…skip this and you risk watching your next presentation or pitch turn into a snooze fest…
  • Why stories are really mental journeys and how to match your intended images, sensory constructions, and psychological cues to your audience to craft an intentional mental journey they’ll thank you for giving them…
  • Showing VS. Telling – Do you know the difference? You may have been told you need to “show not tell” when it comes to story (and even persuasion), but do you really know how to “show?” You’ll discover one strategy that uses sensory language to show (and therefore persuade) your audience…
  • Understanding what your audience should see and how you can predict where the mind of your listeners will “wander” as you present (this is especially important if you are in sales)…
  • One key to being concise and clear you’ll use to hold the steadfast attention of your audience (Don’t miss this point because skipping this is one of the most common presentation storytelling errors)…
  • An innovative (but incredibly simple) technique you can use to skyrocket your credibility in the eyes of your audience…
In Module 6 - Story "Piloting",
You'll Discover How to Create an Irresistible Story That No One Can Forget
  • You’ll learn the 4-piece structure selection technique that allows you to combine multiple story elements into an emotional experience for your audience…
  • 3 things Hollywood story tellers have already done for you that you’ll ethically steal. Simply swipe the strategies you’ll discover as you watch video 6 and leverage them to gain lasting influence with your audience…
  • 4 popular business storytelling structures (again, just copy and paste these structures to create a story that meets your desired pitch, presentation, or sales objective). Each of these forms feel “natural” to your audience so you’ll never worry about coming off as a desperate salesman…
  •  The 6 sections of your story you’ll label beforehand to streamline the story writing, telling, and presentation process…
  •  When to use figures of speech, when not to use them, and how to choose the idioms you’ll use with your specific audience…
  •  Should you be funny or not? Learn how to use humor effectively to create a memorable story your audience will remember even if they’ve listened to dozens of other presentations before and after you…
  •  Taglines, personal reflections, questions, and contrast…learn exactly how to use each of these 4 elements to create an unforgettable story…
In Module 7 - Constructing Your Library of Stories, You'll Create Your Own Story Arsenal and Learn…
  • 3 types of stories essential for your repertoire…you’ll discover exactly when you should use each type…
  • How to use set stories about overcoming obstacles, finding success, or starting up to define core values, motivate customers or employees, and create a broader meaning for your business…
  • Where to actually find the information you’ll use in your stories and how to effectively convey complex emotions about your mission, USP, and more that will resonate with audiences…
  •  When you should and shouldn’t use customers in your stories and how making the wrong choice can lead to long-term failure for your business…
  • 10+ hidden (but extremely valuable) “story search locations” where you’ll find inspiration and ideas for stories to start presentations, inject into pitches, or motivate people…
  • How to subtly include your competition, differentiate yourself from them, but avoid badmouthing them (remember, today’s competitor is tomorrow’s investor or ally)…
  • One way to avoid “guilting” potential customers into making a purchase (if you have any fears about coming off as pushy with your stories…this should be it)…
In Module 8 - Storytelling To Market Products & Services, You’ll Discover How to Connect Everything You’ve Learned About Storytelling to Your Products and Services and…
  • How to create and tell stories your customers will love to share. From viral reach to organic marketing you don’t need to pay for, you’ll learn how to create stories around your products and services other people will want to talk about…
  • The techniques you can actually use to find shareable stories…you’ll learn the questions you need to ask yourself about potential stories, the answers you’re looking for, and the reason why people will share the stories you create…
  • One method of “bringing the outside in and the inside out” business and organizations of every size can benefit from (few entrepreneurs and managers are actually using this, but almost every successful organization does it)…
  •  3 “whys” you need to ask about your products and services. Your customers are already asking these questions to themselves, if you use a story to answer them, you’ll be one step closer to winning more prospects over…
  •  How to make the customer the “hero” in your story, why it’s important, and the reason you need to avoid making your product, service, or business the hero at all costs…
  •  4+ ways you can persuade customers to tell your stories for you. Honestly, you don’t need this guide to understand how because at least 30+ major retailers are doing this right now (thing is, we’ve already done all the research for you)…
  •  7+ story integration strategies. From social media to email and your website, you’ll learn how to embrace the power of story across all of your marketing channels, creating a combined “vision” your audience will love to share…
In Module 9 - Storytelling To Enahnce Credibity, You’ll Learn to Use Stories to Enhance Your Credibility, Pitch a Business and Creative Ideas, Sell Your  Products, or Get Funding for a New Venture and…
  • Learn “pre-prospecting” techniques essential for creating a message that connects with your audience (we’ll show you how to get in the mind of your potential prospect)…
  • Building customer chemistry to the point where your buyers or potential customers will actually tell you exactly how they are thinking and feeling during the sales cycle (use this technique and you’ll feel like people instantly want to “open up” to you)…
  • Understanding awareness level within the market place, learning the role of your brand, and where you fall into place as a salesperson before you have to “bite your tongue” after making the wrong move…
  •  How to use storytelling during the prospecting process, one way to get people to tell you their unique story (so you can use it later) and more…
  •  Online, telephone, and in-person storytelling—the essential differences, broken down, discussed, and explained so you understand what to do and what not to do in almost any sales situation…
  •  Using story prompts to uncover the needs, desires, and even objections to the sale your prospects have (if you only implement ONE of the lessons you’re about to learn, make it this one)…
  •  5+ differences in storytelling you’ll use when you’re trying to get people “on board” with your ideas or when you are seeking venture capital for your business…
In Module 10 - Storytelling To Inspire Action, 
You Will Discover  How to Use Stories to Get People to Do What You Want as You Learn……
  • Meaning-building methods that help your audience understand how they fit into your message, your brand, and your vision (use this to inspire customers to act or build a workforce dedicated to your vision)…
  • 5+ ways you can use storytelling to build a stronger culture within your business. You’ll recognize more “wins” once your entire business unites around your goals…
  • How to use stories of failure to prevent future failure. Discover how to keep people moving forward by using the history you may not want to talk about as fuel for the future…
  • Ways you can use “outside of the box” stories no one will ever see coming to inspire action, ignite emotion and identify problems that need to be solved…
  •  3+ techniques you can use to fuel creativity. You can use these storytelling techniques to be a better leader even if you know absolutely nothing else about leadership…
  •  Using stories to solve problems. You can actually implement the storytelling methods you’re about to learn to find simple solutions to even the most complex internal and external business problems…
  • And much, much more!

Every Single Module Will Conclude With A Story Example
So There's Zero Guesswork!

Click Below, Order, And Get Certified In The Art of Storytelling!
List Price $197 Today's Price $37 (Instant 82% Discount)
*Special Fast Action Bonus Package*
Guaranteed When You Order In The Next:
countdown
00Hours00Minutes00Seconds
Free Bonus #1: Storytelling Cheat Sheets ($27 value)
You will get:
  • Quick access to storytelling examples that can be used to sell products and services, enhance credibility and overcome objections.
  • Step by step breakdown of each story component so there's no guesswork.
Free Bonus #2: Instant Triggers ($77 value)
You will learn:
  •  How to position yourself to have anyone happily comply with whatever you ask of them.
  • How to instantly make whatever you have to offer look more appealing without making one single change to it.
  • How to get a “yes” from someone before they even know the details of your request
  • And much, much more!
Free Bonus #3: Hidden Persuasion Secrets Power Pack ($77 value)
You will learn:

  • Verbal Packaging Power - Learn key words that always increase compliance from others.
  • Covert Questions - How to find out what your subject is thinking without them knowing. 
  • Rapport Mastery - A simple step by step plan to create fast rapport with anyone!
Free Bonus #4: The Confidence & Charisma Guide ($27 value)
You will learn:
  • 21 simple things you can do today to create more confidence and charisma.
  • Walk into a room and own it.
  • Present your stories from a position of power and confidence.
Free Bonus #5: The Trifecta of Power
PDF Series ($97 value)
You will get access to:
  • Six secret PDF guides where you will learn how to use Metaphors, Stories and Analogies to influence and persuade with precision.
  • The exact six email templates that I've used to indoctrinate over 30,000 customers (you can outright steal them and use them however you see fit :-)
  • A complete list of examples used in each email so there's zero guesswork.

Total Combined Value = $502

Here’s What People Are Saying:

Dr. Joe Vitale, best selling author & star of "The Secret"

Anyone interested in learning about the psychology of influence, persuasion and all things related should listen to what Paul Mascetta has to say. His deep understanding of human communication can help take your sales, relationships and life to the next level. - Dr. Joe Vitale, Star of The Hot Movie "The Secret".

Harry Panitch

Hi Paul, I want to thank you!! First, for making the products that I have purchased from you. I am a repeat customer of yours. Your materials have pushed me to new levels of interpersonal awareness and communication effectiveness. I thought I was a master at communication-and I was-but you have turbocharged my skills, my effectiveness, and my knowledge base in a way that I would not have believed possible. I have studied this subject at length -and your breadth of knowledge, combined with a presentation style that I find warm, engaging and interesting -is absolutely the best stuff anywhere. Your practical, detailed descriptions and your way of summing up things to do/not do, and things to watch for in other people are so valuable. This component of your materials is absolutely unique to you.I look forward to all that you will create in the future.
List Price $197 Today's Price $37 (Instant 82% Discount)
Use Stories to Sell, Even If You Have
“No Stories to Tell.”
Everyone has stories...including you.

Stories are an organic form of communication.

It's the main method in which humans have communicated since time immemorial.

The trick is getting people interested in hearing them.

think you have the kind of stories that people want to hear?

NO PROBLEM.

I give you a toolkit of stories to choose from all you have to do is..

Copy & paste these outrageously effective storytelling secrets..

Paul Mascetta

P.S. Get access to 10 video modules, 10 audio modules, including PDF transcript, to master the art of persuasive storytelling to whip your prospects into a, irresistible frenzy, build up your circle influence fast and finally gain the power to persuade on command. Don’t decide now! Just say maybe and try out everything here for 365 risk-free. In fact, all the risk is on me. And hurry! The low entry level investment will soon go up in price. So order now to avoid disappointment.

P.P.S. You think your competition is studying these storytelling techniques? Trust me, they aren’t. That's why, when you do, you’ll gain an AUTOMATIC ADVANTAGE in the world of influence and persuasion. You’ll be using techniques, strategies, and methods that your audience hasn’t become stale to. You’ll be fresh. New. Vibrant. Influential.

What are you waiting for? This stuff works

Master Storytelling in One-Click
One Year Guarantee. 100% Risk Free.
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