What makes this method so different from anything you’ve likely seen before is because it merges the gap between speaking clear and concise and speaking persuasively using something called the Persuasive Speakology Method.

Let me quickly explain.

Oftentimes speaking clear and concise will make you sound smart but fail to inspire others to take action.

Your message will be clear but will lack the fire power needed to actually close deals, make sales and move people to do what you want them to.

Think about the super smart college professor who puts his class to sleep every day..

On the flip side many times when you attempt to inspire others by trying to speak persuasively, you wind up turning them off because you sound pushy and manipulative.

Think of the used car salesman that bombards his customers with fake discounts and “the deal of the month”.

Because what I'm about to share with you is a brand new method of speaking to others that not only teaches you what to say - but when and how to say it - so persuasively that it moves your audience to do what you want.

In fact, what you’ll see is a proven and 100% guaranteed way of taking any message and have it resonate so deeply, it will make people happily comply.

Before I get into the nuts and bolts of how this works I'd like to make sure you're in the right place. 

So let me ask you:

Here's what this is all about.

My name is Paul Mascetta.

Over the last decade and a half I’ve helped over 10,000 people master the art of influence.

I’ve generated millions of dollars for my clients by understanding how to make their customers say “yes”.

But I didn’t discover this formula during any of those times.

I discovered it when all of that almost fell to pieces.

In 2004 a friend of mine started an online business .

He asked me to write his sales copy because he didn’t have the money to pay a “real copywriter”.

 I was like “WTF is sales copy?”

He told me that copy is nothing more than salesmanship in print.

And I was a salesman.

So all I needed to do was write words that sell his products the same way I sold things to people when I was face to face.

And so I started writing copy.

I was doing this while still holding down a full time job.

He was begging me to quit my job to do it full time but I was scared to take the plunge.

So I kept writing.

And in the process he became rich.

This little sales copy side gig that I had was generating millions of dollars for his business.

As his business grew my paychecks got bigger.

Suddenly I was making more money in a few hours from my desk than I was working a full work week at my job so I decided to give this “full time copy” thing a try.

Quitting my full time job with a family to support was a very risky decision.

So I decided right then and there to fully commit to mastering the art of copy.

But more than that I was going to give myself a world class education in persuasion.

I wasn't gonna just "wing it" using my previous sales experience like I did in the past.

And so my journey into the world of understanding how human behavior can be influenced began.

I immersed myself in anything and everything I could get my hands on.

I read books.

Probably over 200 of them.

I attended seminars.

I read journals and studies on human psychology.

I studied the great communicators of the world.

I applied what I learned and my copy got better.

Word started to spread.

I started writing copy like a madman.

I wrote over 100 sales letters in a 2 year period.

An average of five sales letter per month.

But I wasn’t only writing sales letters.

I was writing presentations and video scripts.

All sorts of stuff.

I was basically like a movie writer for online entrepreneurs.

They had something to sell?

I wrote the script.

Videos.

Podcasts.

Seminars.

You name it I had to make it sell.

Everything was going great until one day.